Social Media Optimization or Social Bookmarking is a way of sharing useful information with others. Social bookmarking sites now enables you to circulate your content to millions of users and consequently generate traffic to your website very quickly. Social bookmarking is one of the potent techniques and an effective promotional tool to set up your online business.

Manual bookmarking is an effective way to categorize and organise information resources. It is very useful to improve the rankings of any website in the various search engines. The whole process of network sharing and organising of information creates backlinks hence the users will start to create their own keywords and tags to distinguish a resource, generally known as Folksonomy.

Manual submission of your website on many social book marking sites is an effective way of getting one way traffic and target visitors to your online business site. Manual submission is the idealistic and the most commodious way to get your website indexed on popular search engines.

Social bookmarking sites are sites that allow users to store their favorite web pages in order to access them in one position. The aim of the sites is to coordinate the bookmarks of the users so that they can use them whenever they want. It helps to submit news and articles so that you can share your views with the public. The webmasters uses Social bookmarking mainly to promote their sites. You need to select the content of your website very carefully. It is very difficult to predict the type of content that will has the highest execution rate on the social bookmarking sites. The first paragraph has to be interesting to catch the attention of the visitor.

Benefits of Social Media Optimization:
1. Quick Indexing: Submitting to any of the popular social book-marking sites is the fastest way to have any webpage or site visited by the search engines and have indexed like StumbleUpon.
2. Traffic Generation: As soon as you submit your website to the social bookmarking sites it starts generating traffic. Also if you have useful content it will increase your traffic.
3. Personal Branding: Many social bookmarking sites like StumbleUpon gives you the opportunity to build up your own page on their sites. In this way you are also branding yourself that can increase the Page Rank (PR) of that site.
4. Quality Backlinks: You will get quality backlinks from other site. As long as your website will got popularity, others will try to add their links in your site. This can enhance more traffic.